Aiayu

Aiayu is the story of a Danish brand that does not compromise. The finest textiles are transformed into indispensable products both for the home and the body with respect for nature, our planet, and fellow human beings.

THE BEST MATERIALS FROM NATURE

Maria Heilman started Aiayu based on a special Bolivian wool, the finest undercoat from llamas, which insulates and warms to top marks. Aiayu’s main production is still in La Paz, Bolivia, where a large group of local women knit blankets, cushions, and many other lovely items.

Aiayu is about sustainability, proper and close relations with the producers, and respect for craftsmanship and nature.

CERTIFICATIONS

Aiayu has strict demands for the materials they use in production: The cotton is GOTS certified (Global Organic Textile Standards), and the wool is RWS certified (Responsible Wool Standard). To ensure proper and fair conditions for all involved in the making of the products, AIAYU only works with partners who have a recognized international standard for social responsibility, such as SA 8000 or BSCI.

All Aiayu’s products are wonderfully designed, beautiful and sustainable, imbued with the integrity, intention, and quality of the local craftsmanship behind them. We are huge fans!

THE BED LINEN

Oh, yes, the bed linen...! Ahhhhhh, is the first word that comes to mind. It is the finest, crispest, softest there is. It comes in the most beautiful colours and both for single duvet, double duvet, and single duvet with extra length. We love it! It becomes more and more beautiful with use, and all the colours can be mixed with each other. The colours can vary slightly from batch to batch, as Aiayu only uses AZO-free and EU REACH standard colours, that is, approved colours that leave the smallest possible chemical footprint on the earth. We do not think the colour variations (which are minimal) matter; on the contrary, they create a beautiful shimmer.